# brandwatch.com > AI-optimized mirror of brandwatch.com containing 50 pages totalling 49,346 words of clean markdown content, structured data, and semantic HTML. Original source: https://brandwatch.com. Last updated: 2026-07-20T13:55:11.990Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [ Social Media Management & Consumer Intelligence | Brandwatch ](/content/site-root.html): Brandwatch, a Cision company, is an AI-powered social media management, consumer intelligence, and influencer marketing suite trusted by half of the Forbes 100. (522 words) ## Articles & Blog Posts - [ Social Media Management & Consumer Intelligence | Brandwatch ](/content/de/index.html): Brandwatch, ein Unternehmen von Cision, ist eine KI-gestützte Suite für Social Media Management, Consumer Intelligence und Influencer Marketing, der die Hälfte der Forbes 100 vertraut. (571 words) - [ Open Roles | Careers at Brandwatch ](/content/company/careers/index.html): Brandwatch combines flexible working, personal development, and a community-driven culture. Browse our open roles. (560 words) - [ Suite | Understand & Engage Across Search and Social Media ](/content/suite/index.html): One suite for consumer intelligence, social media management, influencer marketing, and search intelligence – built for enterprise. (228 words) - [ Events | Brandwatch ](/content/events/index.html): Unlock opportunities at Brandwatch’s exclusive events – masterclasses, virtual summits and more, designed for industry insights and valuable connections. (378 words) - [ Data Networks | Brandwatch ](/content/datanetworks/index.html): Brandwatch’s data network includes 100M+ sources across social media, news, blogs, forums, reviews, and broadcast for consumer intelligence at scale. (661 words) - [ Schedule a Free Product Demo In Seconds | Brandwatch ](/content/demo/index.html): Book a personalized Brandwatch demo to explore social media management, AI-powered consumer intelligence, search intelligence, and influencer marketing. (527 words) - [ Crisis Management | Brandwatch ](/content/use-cases/crisis-management/index.html): When a crisis hits your brand, every second counts. Never miss a critical mention and ensure you have the tools you can trust to steer your teams through these make-or-break moments. (292 words) - [ Blog | Brandwatch ](/content/blog/index.html): Brandwatch, a Cision company, is an AI-powered social media management, consumer intelligence, and influencer marketing suite trusted by half of the Forbes 100. (346 words) - [ Brandwatch | Influence ](/content/influence-shopify/index.html): Our Shopify integration gets you collaborating with top influencers, making sales through them, and measuring campaign ROI accurately. (244 words) - [ Stakeholder Management | Brandwatch ](/content/use-cases/stakeholder-management/index.html): Reputations make or break brands. Inform your communications strategy with real-time insights to improve brand perceptions amongst customers, shareholders, the media, and employees. (254 words) - [ Advanced AI-powered Enterprise Insights | Brandwatch Iris AI ](/content/products/iris-ai/index.html): Brandwatch’s Iris AI analyzes social media, news, and consumer data to surface instant insights, charts, summaries, and trends for marketing teams. (495 words) - [ Trajaan | Brandwatch ](/content/p/trajaan/index.html): Trajaan has been acquired by Cision, expanding Brandwatch’s capabilities with global search intelligence. (285 words) - [ Upgrade Your Software Stack | 17 Integrations | Brandwatch ](/content/integrations/index.html): Brandwatch integrates with 17 partner tools including Salesforce, HubSpot, Shopify, Zendesk, & ServiceNow, seamlessly unifying data across your marketing stack. (122 words) - [ Content Marketing | Brandwatch ](/content/use-cases/content-marketing/index.html): We enable smart workflows that make it easier to move fast, collaborate, and publish across channels. (407 words) - [ Social Media Glossary & Marketing Terms | Brandwatch ](/content/social-media-glossary/index.html): An up-to-date, A-Z social media glossary of the most popular social media marketing terms and definitions to save you from getting confused. (410 words) - [ Press Hub | Brandwatch ](/content/press/index.html): Read official Brandwatch press releases, product launches, partnerships, leadership updates, and company announcements. (88 words) - [ Developer APIs for Social Data & Analytics | Brandwatch ](/content/products/apis/index.html): Connect your systems to Brandwatch with APIs for Consumer Research, Publish, Engage, Measure, Data Upload, and Analysis. (215 words) - [ Bimbo | Brandwatch ](/content/case-studies/bimbo/index.html): Learn how Bimbo turned a crisis into a $580,000 business opportunity (116 words) - [ Brand Management | Brandwatch ](/content/use-cases/brand-management/index.html): Monitor mentions of your brand online to understand customer perceptions and sentiment. Use the insights to activate a brand strategy that drives positive brand awareness and engagement. (325 words) - [ Brandwatch Press Releases | News & Announcements ](/content/press/press-releases/index.html): Read official Brandwatch press releases, product launches, partnerships, leadership updates, and company announcements. (112 words) - [ Pricing & Plans for Every Team | Brandwatch ](/content/plans/index.html): Brandwatch provides custom plans across three solutions: Consumer Intelligence, Social Media Management, and Influencer Marketing. Book a free demo. (342 words) - [ Consumer and Social Media Marketing Guides | Brandwatch ](/content/guides/index.html): Brandwatch guides are created for practical marketing teams, covering strategy points for social media management, consumer research, and influencer marketing. (358 words) - [ 5 non-sponsor brand moments during this football summer | Brandwatch ](/content/blog/nonsponsor-brand-moments-football-tournament/index.html): These five brands created engaging fan moments during the World Cup without being official sponsors. Learn how they did it. (820 words, Jul 16, 2026) - [ 5 Social Media News Stories You Need to Read This Week | Brandwatch ](/content/blog/5-social-media-news-stories-you-need-to-read-this-week.html): Here are the latest social media news stories for you to absorb and share with your network. From TikTok to YouTube, we've got you covered with the latest., Whether building an audience, sharing an opinion, or celebrating a new skill, creators on LinkedIn have made one thing very clear: you want to better understand who is seeing your content. Is it reaching the right people, resonating within your network, or making moves to wider audiences on the platform? Starting today, we’re rolling out a new metric that gives you a clearer look at exactly that. As this ramps globally, you’ll begin to see a percentage breakdown of who has seen your content, based on if they’re already in your network or not. Here’s what this new metric looks like in action: 📱In-network reach: the percentage of impressions from your post that come from those who were already connected with or following you on LinkedIn. 🌍Out-of-network reach: the percentage of your post reach coming from those who weren’t following and/or connected to you. These new audiences are discovering you through distribution surfaces (e.g., feed recommendations, reshares, search, etc.). You’ll see these metrics in your post analytics as a breakdown in the discovery section under impressions. I’m excited to hear how this helps your content creation journey, especially what it reveals about the posts that expand your audience versus the ones that resonate more deeply with your network. (And I'll post tomorrow with my breakdown from this post, for those curious!) | 98 comments on LinkedIn (8,341 words, Jul 15, 2026) - [ 18 Social Media Holidays to Celebrate This August | Brandwatch ](/content/blog/social-media-holidays-august/index.html): Tap into this fun-packed month of events. From cats and coloring books to financial plans, we've got all the inspiration you'll need to revive your content. (2,798 words, Jul 6, 2026) - [ Ranch, Refills, and Viking Rows: Inside Football Fan Culture | Brandwatch ](/content/blog/football-tournament-fan-experience/index.html): Ranch, refills, and rowing chants: Discover viral fan moments from the 2026 football tournament – and how brands tap into trends in real time. (2,371 words, Jul 2, 2026) - [ Most-Liked Videos on YouTube: Top 20 Ranked | Brandwatch ](/content/blog/most-liked-videos-on-youtube/index.html): The most-liked YouTube video of all time is MrBeast's (1,363 words, Dec 19, 2025) - [ 20 Most Liked Instagram Posts of All Time | Brandwatch ](/content/blog/most-liked-pictures-on-instagram/index.html): The 20 most liked Instagram posts of all time, ranked by likes - from Lionel Messi's 75M+ World Cup photo to the World Record Egg. (2,290 words, Dec 18, 2025) - [ Brand Health: 6 Metrics You Need to Track | Brandwatch ](/content/blog/brand-health-how-to-measure/index.html): Brand health tracks how customers perceive, recall, and choose your brand. A guide to the 6 core metrics, measurement methods, and tracking tools. (732 words, Nov 15, 2025) - [ Influencer Outreach: 9-Step Guide + Templates | Brandwatch ](/content/blog/influencer-outreach/index.html): Influencer outreach is how brands find, pitch, and partner with creators. Get a 9-step process, 6 email templates, and metrics to track replies. (3,535 words, Nov 14, 2025) - [ 10 Competitor Benchmarking Tools for 2026 | Brandwatch ](/content/blog/best-competitor-benchmarking-tools/index.html): Compare the top 10 competitor benchmarking tools for 2026, from all-in-one platforms like Brandwatch to niche SEO and social media trackers. (1,205 words, Oct 20, 2025) - [ 12 Social Media Scheduling Tools Compared | Brandwatch ](/content/blog/best-social-media-scheduling-tools/index.html): Compare 12 social media scheduling tools side-by-side: features, platforms supported, team size fit, and how to pick the right one for 2026. (1,455 words, Oct 10, 2025) - [ 10 Social Media Marketing Tools, Compared | Brandwatch ](/content/blog/social-media-marketing-tools/index.html): The 10 best social media marketing tools for managers in 2026, compared on features, pricing, and platform coverage: Brandwatch, Sprinklr, Buffer and more. (731 words, Oct 7, 2025) - [ 18 Google Business Profile Management Tools (2026) | Brandwatch ](/content/blog/google-business-profile-management-tools/index.html): Google Business Profile management tools centralize reviews, posts, insights, and local SEO across locations. Compare 18 platforms - features, pricing, fit. (1,152 words, Oct 4, 2025) - [ Google Business Profile and Why It Matters | Brandwatch ](/content/blog/what-is-google-business-profile/index.html): Google Business Profile is a free tool that manages how your business shows on Google Search and Maps. We cover its features, setup, and business benefits. (2,528 words, Jun 12, 2025) - [ Social Media Engagement Rate Formula | Brandwatch ](/content/blog/social-media-engagement-rate/index.html): Social media engagement rate = (total engagements ÷ followers) × 100. Step-by-step formula, worked examples, and what the numbers mean for your strategy. (1,693 words, Mar 26, 2025) - [ Mastering A B Testing Social Media: Essential Strategies for Success | Brandwatch ](/content/blog/a-b-testing-social-media/index.html): Learn effective A/B testing strategies for social media to enhance engagement and drive results. Discover practical tips to boost your campaigns—read more! (1,574 words, Jan 22, 2025) - [ What is Creator Economy? | Brandwatch Social Media Glossary ](/content/social-media-glossary/creator-economy/index.html): The creator economy is the ecosystem where creators monetize content directly. Learn how it works, key stats, monetization channels, and 2026 trends. (1,037 words, Dec 3, 2024) - [ What is a micro-influencer? | Brandwatch Social Media Glossary ](/content/social-media-glossary/micro-influencer/index.html): A micro-influencer has 10,000 to 100,000 followers and higher engagement than bigger creators. Compare influencer tiers, costs, and how to find them. (918 words, Dec 3, 2024) - [ What is community management? | Brandwatch Social Media Glossary ](/content/social-media-glossary/community-management/index.html): Community management builds relationships in online communities. Learn how it fosters loyalty and helps brands manage online interactions effectively. (943 words, Nov 16, 2024) - [ What is Geotargeting? | Brandwatch Social Media Glossary ](/content/social-media-glossary/geotargeting/index.html): Geotargeting delivers content to users based on their location. Learn how it works, how it differs from geofencing, and six types used in marketing. (1,104 words, Oct 31, 2024) - [ Facebook Cover Photo Size and Dimensions Guide | Brandwatch ](/content/blog/facebook-cover-photo-size/index.html): Facebook cover photos upload at 820x360 pixels. Display: 820x312 on desktop, 640x360 on mobile. Full dimensions, safe zones, and design tips. (2,166 words, Oct 29, 2024) - [ What is Share of Voice (SOV)? | Brandwatch Social Media Glossary ](/content/social-media-glossary/share-of-voice/index.html): Share of voice (SOV) measures your brand's visibility vs competitors. Learn the formula, four types of SOV, and the link to market share growth. (565 words, Oct 3, 2024) - [ Does Scarcity Sell? How Brands Are Manufacturing Rarity | Brandwatch ](/content/blog/does-scarcity-sell/index.html): Limited edition products and rare items are hot on the market right now. Here's how to manufacture rarity to boost sales. (1,078 words, Oct 3, 2024) - [ Every Product, Every Resource, All Our Expertise, on One Site | Brandwatch ](/content/blog/one-website/index.html): Brandwatch.com is now your portal to the social suite of the future. Find out what's new for visitors and customers and how we got here. (538 words, May 18, 2022) - [ We're Closing The Deal With Cision. Here’s What That Means | Brandwatch ](/content/blog/falcon-cision-deal-closed/index.html): More innovation is coming. (388 words, Jun 1, 2021) ## Listings & Categories - [ Posts by Laura Delgadillo | Brandwatch ](/content/blog/author/laura-delgadillo/index.html): Brandwatch, a Cision company, is an AI-powered social media management, consumer intelligence, and influencer marketing suite trusted by half of the Forbes 100. (73 words) - [ Posts by Emily Smith | Brandwatch ](/content/blog/author/emily-smith/index.html): Brandwatch, a Cision company, is an AI-powered social media management, consumer intelligence, and influencer marketing suite trusted by half of the Forbes 100. (61 words) - [ Posts by Martin Kelly | Brandwatch ](/content/blog/author/martin-kelly/index.html): Brandwatch, a Cision company, is an AI-powered social media management, consumer intelligence, and influencer marketing suite trusted by half of the Forbes 100. 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