# Football Attention Index: Live Analysis

Explore the live data behind football’s biggest global tournament.

- [Explore live data](/content/pulse/football-attention-index/index.html)

## Integrate your content planning

Manage, preview, and schedule your campaigns in one content calendar. Align everyone on your team with collaborative workflows and shareable live reporting.

## Create content that resonates

Research your target audiences and monitor key trends to give your content marketing activities more relevance. Measure performance to optimize your social strategy.

## Optimize workflows for consistency

Save time and resources by repurposing assets from a centralized content library. Approval flows ensure everything going out is authorized and on-brand.

## Extend reach with paid ads

Use paid promotion to increase the reach of your best-performing posts. Publish makes it easy to convert posts to Facebook, Instagram and LinkedIn ads.

## Why Brandwatch?

|     |     |
| --- | --- |
| ##### Without Brandwatch | ##### With Brandwatch |
| Struggle to maintain an overarching strategy whilst managing multiple workflows and collaborations | Manage all your organic and paid social activity in one unified calendar. Share a complete overview of scheduled and published posts with stakeholders |
| Create content based on assumptions, without knowing if it will resonate to your target audience | Develop content that resonates with your audience by getting insights on trends and consumers’ opinions |
| Siloed asset management leads to time-consuming research for creatives and makes it hard to align branding across social media | Keep your assets organized in one shared library, and collaborate with different teams and regions to ensure all published creatives are on-brand |

## Why Brandwatch?
##### Without Brandwatch

- Struggle to maintain an overarching strategy whilst managing multiple workflows and collaborations
- Create content based on assumptions, without knowing if it will resonate to your target audience
- Siloed asset management leads to time-consuming research for creatives and makes it hard to align branding across social media

##### With Brandwatch

- Manage all your organic and paid social activity in one unified calendar. Share a complete overview of scheduled and published posts with stakeholders
- Develop content that resonates with your audience by getting insights on trends and consumers’ opinions
- Keep your assets organized in one shared library, and collaborate with different teams and regions to ensure all published creatives are on-brand

## Book a meeting with our experts

Discover what consumers think about you and your competitors during these unprecedented times. Complete the form to book your demo.

#### Our experts will:
- Discuss your use cases and business needs
- Give a hands-on demonstration of our platform
- Show how you can take your social media marketing to the next level