Brand Management | Brandwatch

Track brand health

Be the first to know when people are talking about your company. Learn how your brands, products, and logos are shared across millions of online, news, and broadcast sources. Conduct deep multi-year studies to find new strategic insights.

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Analyze key trends around your business

Get the industry insight you need by monitoring key publications, regions, and influencers. Identify emerging opportunities and challenges, even when your brand is not mentioned directly.

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Optimize your brand messaging

Align your brand voice with evolving consumer opinion and needs and ensure consistency across every touchpoint. Measure the impact of your marketing to identify what is and isn’t working to optimize your strategy.

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Understand competitive share of voice

Benchmark your brand awareness and performance within your industry over time and identify new competitors. Understand consumer perceptions and leverage brand strengths to grow market share.

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Why Brandwatch?

##### Without Brandwatch ##### With Brandwatch
Miss key conversations about your brand when you aren’t tagged in conversations Track your brand name and logo on over 100m sources across the web, broadcasts, and premium and print news
Struggle to differentiate your brand and fear losing market share to competitors Use AI-powered analytics to understand your target audiences and build a competitive brand strategy that resonates with consumers
Spend so much time managing campaigns and collecting data you don’t have time to plan your strategy Share detailed real-time reporting on earned, paid, and owned performance and instantly surface insights that can inform your campaign strategy

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