Welcome to Brandwatch’s AI

See, understand, and respond to what truly matters.

Iris AI is your always-on digital colleague that helps you distill billions of signals into what matters for your brand. It interprets complex data, explains the “why” behind trends, and enhances human expertise with transparency and control at its core.

AI innovators since 2008

AI that powers deeper insights and faster action

Accelerate search

Distill and understand what matters from millions of conversations at speed.
Ask Iris makes exploration conversational. Simply ask a question and Iris instantly searches and analyzes data, creating charts, summaries, and insights you can explore in real time. Looking for a quick overview? Our quick search feature lets you choose any brand, product, or topic and instantly returns relevant metrics and conversations. Want to dive deeper? With Iris AI query writer you can build Boolean queries from scratch with keyword, hashtag, and subreddit recommendations to sharpen your search.

Identify insights

Understand the topics and audiences that are driving online conversations.
Turn data into clarity in seconds with intelligent dashboards. Powered by Iris AI, you can summarize insights instantly to reveal the story behind every trend, spike, or anomaly. Or you can turn keyword clouds into an automatically curated analysis of the key entities and themes in your data.

Create content effortlessly

Iris writing assistant is here to help you with everything related to creating text – from social posts and ads to replies to customers’ messages.
Iris AI helps you enhance your content and create social posts from scratch based on your brand’s personality. It can even automatically create replies for your customers’ inquiries based on a conversation’s context.

Analyze performance

Iris AI provides deep content insights on your social media posts as well as those of your competitors.
Summarize your competitors’ latest social posts so you can understand what’s behind their social strategies, including themes, topics, and hashtags. You can also use Iris AI to help you identify what’s driving your best performing posts.

What makes Iris AI different?

Unmatched data foundation

Iris AI is grounded in one of the largest and most trusted datasets in the industry, spanning real-time and historical social and traditional media sources.

The best of both worlds

We’re combining Brandwatch’s deep domain expertise with AI innovation to deliver insights and efficient workflows tailored for marketing and communications professionals.

Building AI responsibly

Compliant, secure, and never a black box.

"For us at Hilton, one of the key differentiators of Brandwatch is ease of use. Iris Conversation Insights is another example of an innovative new feature that is clean, simple but effective, helping us to gain insight into conversation faster."

Alejandro Garcia De Leon, Senior Manager, Social Intelligence, Hilton

Want to learn how Brandwatch can help you use AI to grow?

Book a meeting with one of our experts to get a personalized demo of Iris AI features. Our experts will show you how you can leverage AI both to better understand consumers and scale your social media activities.