Football Attention Index: Live Analysis

Explore the live data behind football’s biggest global tournament.

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Learn how Bimbo used Brandwatch to manage the complete lifecycle of a social campaign that increased product sales by 12%, generating $580,000 in sales.

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When Bimbo, one of the world’s most popular baked goods companies, released a limited edition cake in the US, they had no idea it would spark social media outrage within other markets.

Using Brandwatch, Bimbo were able to:

• Spot and visualize the crisis in real-time using the Vizia platform
• Implement a campaign strategy for the launch in Mexico
• Identify influencers to amplify the campaign
• Measure the ROI of the campaign on social