# Football Attention Index: Live Analysis

Explore the live data behind football’s biggest global tournament.

- [Explore live data](/content/pulse/football-attention-index/index.html)

## Blog

### Highlights

[**5 times non-sponsor brands shined during this football summer**](/content/blog/nonsponsor-brand-moments-football-tournament/index.html)

**[Ksenia Newton](/content/blog/author/ksenia-newton/index.html)**  
Jul 16

[**5 Social Media News Stories You Need to Read Right Now**](/content/blog/5-social-media-news-stories-you-need-to-read-this-week/index.html)

**[Bianca Parvu](/content/blog/author/bianca-parvu/index.html)**  
Jul 15

[**18 Social Media Holidays to Celebrate This August**](/content/blog/social-media-holidays-august/index.html)

**[Bianca Parvu](/content/blog/author/bianca-parvu/index.html)**  
Jul 6

[**Ranch, Refills, and Viking Rows: Football’s Cultural Exchange, 2026**](/content/blog/football-tournament-fan-experience/index.html)

**[Ksenia Newton](/content/blog/author/ksenia-newton/index.html)**  
Jul 2

[**13 Social Media Holidays to Celebrate This July**](/content/blog/social-media-holidays-july/index.html)

**[Bianca Parvu](/content/blog/author/bianca-parvu/index.html)**  
Jun 16

### Marketing

[**Why you need to include APAC social data in your listening strategy**](/content/blog/apac-social-listening/index.html)

By **[Laura Delgadillo](/content/blog/author/laura-delgadillo/index.html)**  
May 27

[**18 Social Media Holidays to Celebrate This June**](/content/blog/social-media-holidays-june/index.html)

By **[Bianca Parvu](/content/blog/author/bianca-parvu/index.html)**  
May 15

[**How marketers can influence what LLMs say about their brand**](/content/blog/how-to-influence-llms/index.html)

By **[Ksenia Newton](/content/blog/author/ksenia-newton/index.html)**  
Apr 22

[**20 Social Media Holidays to Celebrate This May**](/content/blog/social-media-holidays-may/index.html)

By **[Yasmin Pierre](/content/blog/author/yasmin-pierre/index.html)**  
Apr 20

### News

[**Brandwatch Named a Leader in IDC MarketScape for Social Marketing Software for Large Enterprises**](/content/blog/brandwatch-named-leader-idc-marketscape-social-marketing-software-large-enterprises/index.html)

By **[Matt Tippets](/content/blog/author/matt-tippets/index.html)**  
Nov 22 2024

[**Brandwatch Recognized as a Strong Performer in the Forrester Wave for Social Suites**](/content/blog/brandwatch-strong-performer-forrester-wave-social-suites/index.html)

By **[Matt Tippets](/content/blog/author/matt-tippets/index.html)**  
Nov 21 2024

[**Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Privacy and Security**](/content/blog/forrester-privacy-security/index.html)

By **[Nick Taylor](/content/blog/author/nick-taylor/index.html)**  
Nov 21 2024

[**Forrester Social Suites Wave: Brandwatch Gets Highest Possible Score for Customer Service**](/content/blog/forrester-customer-service/index.html)

By **[Nick Taylor](/content/blog/author/nick-taylor/index.html)**  
Nov 21 2024

### Online Trends

[**2026 Finance Trends: Free-trial traps, BNPL concerns, and downgraded benefits**](/content/blog/finance-trends/index.html)

By **[Ksenia Newton](/content/blog/author/ksenia-newton/index.html)**  
Apr 7

[**How to Optimize Your Brand for Social Media Search**](/content/blog/how-to-optimize-your-brand-for-social-media-search/index.html)

By **[Emily Smith](/content/blog/author/emily-smith/index.html)**  
Mar 20

[**The Big Fashion Industry Trends for 2026**](/content/blog/fashion-industry-trends/index.html)

By **[Ksenia Newton](/content/blog/author/ksenia-newton/index.html)**  
Feb 26

[**Global consumer insights ahead of 2026 Ramadan**](/content/blog/ramadan-consumer-insights/index.html)

By **[Ksenia Newton](/content/blog/author/ksenia-newton/index.html)**  
Feb 5

> Falcon.io is now part of Brandwatch.
> 
> Existing customer? Log in to access your existing Falcon products and data via the login menu on the top right of the page.
> 
> New customer? You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

> Paladin is now Influence.
> 
> Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution. Want to access your Paladin account? Use the login menu at the top right corner.
